Scientific Games announces entry into reside casino market acquires Genuine Gaming
In keeping with its global expansion ambitions, Las vegas-based gambling organization Scientific Games Corporation (NASDAQ: SGMS) has made its move into the reside casino vertical through the acquisition of Authentic Gaming.
The investment bolsters Scientific Games’ in-house development capabilities to develop reside casino merchandise, particularily for the booming U.S. marketplace exactly where the supplier anticipates establishing new studios to supply localized goods for operators throughout the area.
Commenting on the new addition, Barry Cottle, Chief Executive Officer for Scientific Games said they are “thrilled” that Genuine Games has joined the Scientific Games’ household and expand their premium solution portfolio as they implement their vision to become “the top, cross-platform worldwide game business.”
The CEO explained…
“The collective energy of Authentic, our confirmed Table Games titles and our OpenGaming platform permit us to capitalize on a developing U.S. industry opportunity with our exclusive omni-channel strategy.” mentioned Barry Cottle, CEO of Scientific Games.”
Authentic Gaming, which is primarily based in Malta, has buit a reputation as a reside roulette specialist, streaming its cutting-edge games from a state-of-the-art studio and some of the most luxurious casino resorts in the globe. The Sliema-headquartered firm not too long ago expanded its portfolio, adding reside blackjack, even though its upcoming product roadmap will feature baccarat.
The supplier also not too long ago created its South Africa debut with on the web betting and gaming firm Betway Group, which followed its entry into Spain with Entain for five reside roulette installations in the Gran By means of Casino, Madrid. Other clientele consist of leading brands such as 888, LeoVegas, Mr Green, GentingBet among other folks.
“Scientific Games’ major position in the US, their focus on quality games content material and market place-top iGaming platform make them the perfect home for Authentic to expand our footprint in the US and European markets,” stated Authentic Gaming Chief Executive Officer and founder Jonas Delin. “Our proven technology and reside dealer platform is ready for scale and now, as portion of Scientific Games, we are in a position to embark on our studio expansion and game diversification approach in full force.
“Our technique is driven by a relentless concentrate on delivering premium high quality reside dealer content material where attention to detail, consumer customization and innovation are the corner stones that our unique reside dealer games are primarily based on. This partnership will propel this mission and be a game changer in the fastest expanding segment in the gaming sector.”
Also commenting, Dylan Slaney, Chief Executive Officer iGaming for Scientific Games, said that Authentic joining Scientific Games uniquely positions the business “to continue to excite and entertain players to capture each the development opportunities that exist within live casino and the convergence of players globally across digital and land-based channels by providing leading immersive experiences.”
Slaney adds that they are “excited” to work with Authentic’s talented team to improve their iGaming proposition for operators and player alike.
The acquisition is hot on the heels of Scientific Games’ announcing the divestiture of its international lottery company to Brookfield Asset Management subsidiary, Brookfield Business Partners L.P. (NYSE:BBU), for $6.05 billion. The deal is expected to close throughout the second quarter of 2022.