Pragmatic Play signs new three vertical iGaming deal with Tower Star in Paraguay
In a move that additional bolsters its presence in Latin America, Pragmatic Play has reached a three-vertical deal with Paraguayan operator Tower Star that will see the on-line domain’s consumers achieve access to the provider’s slots and reside casino portfolios alongside a lineup of virtual sports goods.
Courtesy of the multi-solution content deal, the Latin American brand’s clients will now be in a position to enjoy slots merchandise such as the wildly well-known John Hunter series, which includes the not too long ago released Egyptian-themed Book of Fallen, and Gates of Olympus, which won Pragmatic the hotly-contested Game of the Year award at the EGR Operator Awards at Grosvenor Residence in London on November 25, 2021.
The provider will also provide the operator’s consumers with an array of virtual sports items, such as football and horse racing, as effectively as its reside casino portfolio, which in addition to casino classics such as blackjack and roulette, characteristics innovations such as  Sweet Bonanza CandyLand, which transforms its 2019 hit slot Sweet Bonanza into a mega wheel-style game with two thrilling bonus games.
Natalia Cristaldo, Marketing Manager for Tower Star, commented on the multi-vertical content material deal, saying…
“Pragmatic Play’s reputation speaks for itself as an award-winning supplier of premium merchandise, and we’re delighted to be taking three verticals from them.
“We’re constantly hunting to add leading content material to our supplying and appear forward to a sturdy working connection collectively.”
The agreement additional expands the Gibraltar-primarily based multi-solution content provider’s presence in the rapidly increasing LatAm market place following not too long ago agreeing a content deal with up-and-coming on-line casino brand Locosbet and with BPlay and Jugadon.bet.ar in Buenos Aires prior to that.
Both of the collaborations were made attainable following in June 2021 Pragmatic Play secured authorization from nearby regulator Lotería de la ciudad de Buenos Aires (LOTBA) to launch its merchandise in the City of Buenos Aires.
Also commenting on the new partnership deal, Victor Arias, Vice President of Latin American Operations at Pragmatic Play, mentioned through firm news that their multi-solution portfolio “gives operator partners the possibility to roll out established content material to players with a wide range of tastes” and they are “delighted” to sign the multi-product deal with Tower Star.
“We’ve expanded across the complete region rapidly and this marks yet another thrilling step forward for us in Paraguay.”
The collaboration follows Pragmatic Play’s announcement that it has extended its LatAm team, which is led by Victor Arias, possessing created Javier Samel the new Argentina Country Director.
Samel, who previously held roles as Head of Business Improvement LatAm at SportingTech and Operation Manager of On the web Gaming Unit at Grupo Boldt, has more than 12 years of encounter across the gabling arena in the region. The appointment expands on Pragmatic’s “localisation strategy,” which has seen the provider rapidly develop its presence across the continent.